Trailspark
Account Evaluation for B2B PLG & Hybrid GTM Teams
Overview
Trailspark is an account-evaluation platform for B2B product-led growth (PLG) and hybrid go-to-market teams. It helps operators decide which accounts deserve attention, what they are showing, and why, using signals from their product and other connected systems.
The PredictLeads integration adds two kinds of context to accounts already tracked in Trailspark: missing company details and third-party activity. Teams can enrich accounts with firmographics alongside hiring, financing, launches, office or market expansion, and relevant technology adoption. These signals become inputs to each company's configured account-scoring criteria.
Why use PredictLeads with Trailspark?
Product and CRM activity can show how an account engages with your business. PredictLeads adds publicly observable company developments beyond your product, so Trailspark can evaluate first-party and external signals together. Each team decides which outside signals matter to its ICP and propensity-to-buy model, rather than treating every activity as an automatic buying signal.
Key Capabilities
Company profile enrichment
Fill gaps in CRM records with industry, employee count, region, company type, and other company fields.
Third-party account activity
Attach hiring, fundraising, launches, expansion, and other public company activity to tracked accounts.
Smart enrichment options
Enrich every new account or wait until its product behavior qualifies it for scoring.
BYOK and usage controls
Connect your own PredictLeads API credentials, choose signals and technology keywords, and set daily and monthly credit caps.
Available PredictLeads data in Trailspark
Trailspark supports the full PredictLeads dataset catalog through its integration. Data available for company enrichment and account context includes:
Example workflow: external signals that inform account scoring
Connect PredictLeads once, then let relevant outside signals inform account evaluation as tracked accounts are scored.
Connect your PredictLeads account
Open Trailspark's in-product integration settings, select PredictLeads, and enter your own PredictLeads API credentials. The integration is live on every Trailspark tier, including Free.
Configure enrichment preferences
Choose whether to enrich accounts immediately or only after enough behavioral activity qualifies them for scoring. Set signal categories, technology keywords, and daily and monthly credit limits.
Let Trailspark identify accounts
Once product data is mapped, Trailspark captures company domains from those product signals and automatically manages PredictLeads data requests.
Attach firmographics and outside signals
Matching company details and third-party activity are added to the existing account record in Trailspark.
Evaluate accounts and sync selected data
Trailspark interprets the signals using the customer's ICP and scoring preferences. Optionally, users can map enrichment fields into their CRM for persistence and see relevant context when prioritized accounts are surfaced.
Use cases by team
Trailspark operators can combine product behavior, CRM information, and external company signals when evaluating which accounts warrant attention.
Marketing Ops
- Add company details when CRM fields are missing or incomplete
- Use hiring, funding, and expansion activity to add context to account prioritization
- Apply each team's ICP definitions to decide which external signals matter
RevOps
- Combine product, CRM, and external account context in one scoring process
- Map selected enrichment fields into the CRM for longer-term use
- Control enrichment credit usage with eligibility rules and daily or monthly caps
GTM Ops
- Surface account changes that may help explain why an account is prioritized
- Use watched technology changes alongside first-party account activity
- Choose immediate or behavior-qualified enrichment based on the GTM motion
"At Trailspark, we want to give users the ability to connect all of their own data sources, not try to resell them new data that they already have. PredictLeads makes that possible by providing customers direct access to their data with easy-to-use APIs. We were up and running with the integration within a week."
Resources
Trailspark PredictLeads Setup Guide
Trailspark Integrations
API Documentation
Need help?
Talk to PredictLeads or connect with an implementation partner.