Overview
Kite is an AI marketing assistant that helps teams plan and execute work such as campaigns, website content, and lead-list building. PredictLeads is built into Kite as a source of company-level signals, helping users find businesses that recently raised funding, started hiring, expanded, launched products, or appeared in relevant news.
Kite can also research a company by domain and expand an account list with similar companies. Built-in PredictLeads lookups are read-only and do not require a separate PredictLeads account. Connecting your own PredictLeads account is optional and adds technology-based research.
Why use PredictLeads with Kite?
Lead lists are more useful when each account comes with a specific, dated reason to pay attention. PredictLeads gives Kite source-linked hiring, financing, and news signals; Kite uses them to discover companies, check existing target accounts, and grow lookalike lists that marketers can turn into relevant campaigns and prospecting work.
Key Capabilities
Signal-based discovery
Find companies showing recent hiring, funding, expansion, or other news events.
Account research by domain
Read company news, financing history, and open roles for accounts already on your list.
Lookalike expansion
Start with a strong-fit company and find similar businesses to evaluate.
Optional technology targeting
Connect your own PredictLeads account to research technologies used by companies.
Available PredictLeads signals in Kite
Kite uses PredictLeads for discovery and read-only company research. Available signal types include:
Company news events
Office expansion, leadership changes, product launches, partnerships, and customer developments.
Financing events
Funding rounds, financing details, and investors.
Job openings
Open roles, including currently active ones.
Cross-company discovery
Find companies using news or hiring criteria.
Similar companies
Lookalike accounts for a company you already target.
Technology usage
Technology-based research and discovery with an optional connected PredictLeads account.
Example workflow: discover accounts with a timely reason to engage
Build a prospect list around recent company activity and keep the evidence behind each account.
Open Kite
Start a marketing or lead-generation task in Kite. PredictLeads signal search is built in.
Describe your target companies
Specify your ICP, market, location, company size, or roles that matter to your campaign.
Search for relevant changes
Ask Kite to find companies that recently raised funding, expanded, or began hiring for specific roles.
Check and expand the shortlist
Review dated sources and use similar companies to find additional candidates. Connect your own PredictLeads account if technology targeting is needed.
Put the list to work
Use the qualified, source-backed account list as input for campaign planning, further contact research, or outreach preparation.
Use cases by team
From market-wide discovery to a specific account brief, Kite helps marketing teams put PredictLeads signals to work.
Marketing
- Build campaigns around recent expansion, funding, hiring, or product announcements
- Create targeted account lists with an identifiable reason for timing
- Expand a customer profile with similar companies
Sales & SDR Teams
- Research a prospect by domain before outreach
- Identify current roles, funding details, and relevant news events
- Keep the source and signal date attached to account research
GTM & Agencies
- Build repeatable sourcing playbooks around company-level changes
- Combine signal discovery with separate contact data sources when needed
- Use optional technographics to narrow lists to companies using relevant tools
Resources
PredictLeads + Kite
Kite
API Documentation
Need help?
Talk to PredictLeads or connect with an implementation partner.