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ColdIQ

AI-Powered GTM & Outbound Systems

Clay AI GTM Systems
GTM & Partnerships: Julien Lieben

Overview

ColdIQ is a GTM agency and education platform helping B2B tech companies build scalable revenue engines. They combine signal-based outbound, LinkedIn ABM campaigns, and organic content into a unified system that generates demand across the full funnel.

As an Elite Clay partner, ColdIQ specializes in building highly technical, automated prospecting systems powered by advanced data infrastructure. In addition to agency services, they run an Accelerator program and publish workflows, tools, and guides followed by a large global GTM audience.

What They Do

ColdIQ operates across four models:

Done-For-You GTM Systems

Outbound, LinkedIn ads, and content in one unified system.

Done-With-You Implementation

Coaching internal teams to build systems themselves.

Accelerator Program

Self-serve system building for ambitious GTM teams.

GTM Tools Directory

3,000+ tools catalogued for GTM practitioners.

They primarily work with B2B SaaS and tech companies generating $100K+/month, helping them replace manual prospecting with automated, signal-based systems.

How They Use PredictLeads

ColdIQ uses PredictLeads as a core signal layer within Clay-based workflows and custom API setups. PredictLeads data is combined with enrichment, AI personalization, and scoring logic to identify high-intent accounts before they appear on traditional lists.

Hiring Signals

Job postings and leadership hires indicating growth.

Funding & Growth

Financing events signalling expansion readiness.

Technology Changes

Adoption shifts that reveal buying intent.

Company News & Events

Real-time triggers for timely outreach.

Website Growth

Traffic and content signals pointing to scaling companies.

ColdIQ also integrates PredictLeads via API into tools like Claude Code, enabling rapid development of custom enrichment workflows directly inside AI coding environments.

Workflow

1

Pull signals from PredictLeads

Intent signals are fetched and piped into Clay tables.

2

Enrich with contacts and AI personalization

Accounts are enriched and scoring logic applied to isolate highest-intent targets.

3

Route into outbound sequences

Accounts above threshold are automatically pushed into email and LinkedIn sequences.

4

Continuously refreshed pipeline

The loop repeats on new signal data, ensuring outreach is always timely and relevant.

Use Case

Scenario

For a SaaS client targeting fast-growing US companies, ColdIQ combined two PredictLeads signals — leadership hires and active hiring in revenue roles. Using the PredictLeads API via Claude Code, they built a custom enrichment workflow that automatically surfaced high-intent accounts. These were enriched in Clay and used to trigger highly personalized outreach.

Outcome: campaign outperformed baseline and generated qualified opportunities, including 10+ positive replies from a highly targeted segment.

Education & Community

ColdIQ actively educates the GTM market and incorporates PredictLeads into tutorials focused on signal-based prospecting, demonstrating how it integrates with Clay and AI coding tools.

LinkedIn

LinkedIn Content

200K+ combined audience.

YouTube

YouTube

Weekly GTM content and workflow walkthroughs.

Accelerator Program

Self-serve system building for GTM practitioners.

Blog & Workflow Breakdowns

In-depth guides on signal-based prospecting.

Collaboration

ColdIQ is open to:

Co-marketing

LinkedIn, webinars, case studies.

Workflow Tutorials

Guides and breakdowns featuring PredictLeads.

GTM Content Features

PredictLeads in ColdIQ's GTM content.

"PredictLeads gives us the signal layer that turns good outreach into perfectly timed outreach. The depth and variety of signals, combined with how easily it plugs into Clay and AI coding tools, makes it one of the most versatile data sources in our stack."

JL

Julien Lieben

GTM & Partnerships, ColdIQ