{"id":46,"date":"2016-07-14T12:49:04","date_gmt":"2016-07-14T12:49:04","guid":{"rendered":"http:\/\/blog.predictleads.com\/?p=46"},"modified":"2025-09-29T14:11:47","modified_gmt":"2025-09-29T14:11:47","slug":"8-sales-triggers-stats-that-will-make-you-a-believer","status":"publish","type":"post","link":"https:\/\/predictleads.com\/blog\/8-sales-triggers-stats-that-will-make-you-a-believer\/","title":{"rendered":"8 Sales Triggers Stats That Will Make You a Believer"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">By now you have probably already heard of sales triggers or trigger event selling. Maybe you even went as far as setting up a Google Alerts system to track specific keywords or accounts. But do you actually use that information in conversations with your prospects or customers? As we\u2019ve discovered from our interviews with customers and prospects the answer is \u201cProbably not.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case you just need a little nudge, here are 8 stats that might help you take the next step .<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, before I get into details, let me tell you a story how InnoPath discovered the value of sales triggers by accident.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">When InnoPath was just starting up, the founders were trying to match their algorithm with the right application. By talking with NEC, one of Japan\u2019s then leading feature phone manufacturers, they found out \u00a0the corporation is concerned about costly device recalls on account of several firmware malfunctions and bugs. That made InnoPath founders realize they could\u00a0leverage their algorithm to build\u00a0a\u00a0solution which uncovers hidden firmware bugs. Demo with NEC went great and InnoPath&#8217;s first deal was signed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that InnoPath figured out who their ideal customers are, they set up a system that tracks keywords revolving around firmware bugs appearing in news articles or forums. In the next 3 months they closed a number of major handset manufacturers, such as Samsung and Sharp.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eventually, InnoPath achieved over 90% market share in Japan. Deals were closed within months at high-margin prices and competition couldn\u2019t come close.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An inspiring success story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, without further ado, here are the stats:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prioritising your prospects by key trigger events lifts conversion rates. Companies where key trigger events occurred are 400% more likely to buy. (Source: <a href=\"http:\/\/b2bleadblog.com\/2007\/06\/using_the_physi.html\">B2BLeadBlog<\/a>)<\/span><\/li>\n<li style=\"font-weight: 400;\">Connecting with companies that have recently received funding is a great first step\u00a0to sales triggers adoption. Those who recently experienced a financial event and can now afford your services, are now up to 8x more likely to buy. (Source: <a href=\"http:\/\/shiftselling.com\/\">SHIFT! By Craig Ellias<\/a>)<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Depending on industry and geography, the data suggests that a change in vendors is triggered by changing managers 28% of the time. \u00a0(Source: <a href=\"https:\/\/persistiq.com\/blog\/weapons-of-mass-personalization-tools-and-tactics-for-hacking-outsound-sales\/\">PersistIQ<\/a>)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Frustration with the existing vendor is one of the greatest motivators for change. Organizations recently dissatisfied with the status quo are up to 10x more likely to switch vendors. (Source: Craig Ellias)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Always be on the lookout for trigger events at target accounts and start a conversation with them before anyone else. Sales reps have a 74% chance of closing the deal, if they engage a prospect first in a consultative manner. (Source: <a href=\"http:\/\/www.destinationcrm.com\/Articles\/Web-Exclusives\/Viewpoints\/The-Power-of-Sales-Triggers-101307.aspx\">DestinationCRM<\/a>)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">70% of customers want to talk to sales during the early stages in the buying process: when they\u2019re information-grazing, when they first learn what you can do and when they put you on the shortlist. (Source: <a href=\"http:\/\/www.itsma.com\/value-in-every-stage-of-the-purchase-process\/\">ITSMA<\/a>)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can close that event-triggered account, even though your solution wasn\u2019t budgeted for at the beginning of the year. 80% of B2B purchases are unplanned and unbudgeted. (Source: DemandGen)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Segment your accounts by trigger events to gain a better conversion rate. Event-triggered campaigns will see their messages receive, at minimum, 5x\u00a0the response rate of non-targeted push messages. (Source: <a href=\"http:\/\/blogs.gartner.com\/adam-sarner\/2013\/02\/05\/5-event-triggered-marketing-steps-marketers-arent-doing\/\">Gartner<\/a>)<\/span><\/li>\n<\/ol>\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-predictleads-blog wp-block-embed-predictleads-blog\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/predictleads.com\/blog\/2024\/11\/19\/nvidias-hiring-trends-unveiled-what-they-tell-us-about-the-future-of-ai-engineering-and-global-innovation\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>By now you have probably already heard of sales triggers or trigger event selling. Maybe you even went as far [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-46","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-triggers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>8 Sales Triggers Stats That Prove Event Selling Works<\/title>\n<meta name=\"description\" content=\"Unlock the power of Sales Triggers and learn how to effectively use them in your conversations with prospects and customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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