{"id":1719,"date":"2026-07-27T07:40:55","date_gmt":"2026-07-27T07:40:55","guid":{"rendered":"https:\/\/blog.predictleads.com\/?p=1719"},"modified":"2026-07-27T07:40:57","modified_gmt":"2026-07-27T07:40:57","slug":"find-companies-by-news-event-category","status":"publish","type":"post","link":"https:\/\/predictleads.com\/blog\/find-companies-by-news-event-category\/","title":{"rendered":"How to Find Companies by News Event Category"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">To find companies by what just happened to them, call the PredictLeads <strong><a href=\"https:\/\/docs.predictleads.com\/api_endpoints\/news_events_dataset\" type=\"link\" id=\"https:\/\/docs.predictleads.com\/api_endpoints\/news_events_dataset\">Discover News Events<\/a><\/strong> endpoint and filter by category. Categories are grouped into themes such as expansion, investment, leadership, partnership, and new offerings. The dataset is large and live: partnership events alone number <strong>1,238,951<\/strong>, leadership hires 1,272,025, and product launches 3,432,419.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">News events are the timing layer of a discovery engine. A company that just expanded, hired a new executive, or launched a product is in a moment of change, and change is when outreach lands.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/predictleads.com\/blog\/find-companies-by-news-event-category\/#What_news_event_categories_can_you_track\" >What news event categories can you track?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/predictleads.com\/blog\/find-companies-by-news-event-category\/#How_do_you_find_companies_by_news_category\" >How do you find companies by news category?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/predictleads.com\/blog\/find-companies-by-news-event-category\/#What_does_a_news_event_include\" >What does a news event include?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/predictleads.com\/blog\/find-companies-by-news-event-category\/#How_do_you_turn_a_one-time_pull_into_monitoring\" >How do you turn a one-time pull into monitoring?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/predictleads.com\/blog\/find-companies-by-news-event-category\/#How_do_GTM_teams_and_agencies_use_this\" >How do GTM teams and agencies use this?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/predictleads.com\/blog\/find-companies-by-news-event-category\/#Which_events_signal_a_planned_move_versus_a_done_deal\" >Which events signal a planned move versus a done deal?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/predictleads.com\/blog\/find-companies-by-news-event-category\/#Which_categories_matter_most_for_GTM\" >Which categories matter most for GTM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/predictleads.com\/blog\/find-companies-by-news-event-category\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/predictleads.com\/blog\/find-companies-by-news-event-category\/#Related_Guides\" >Related Guides<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/predictleads.com\/blog\/find-companies-by-news-event-category\/#Ready_to_see_this_in_your_own_data\" >Ready to see this in your own data?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-what-news-event-categories-can-you-track\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_news_event_categories_can_you_track\"><\/span>What news event categories can you track?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Each category is a specific, machine-readable event type, grouped into themes. A sample of the most useful for GTM, with current volumes:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Theme<\/th><th>Example category<\/th><th>Events now<\/th><\/tr><\/thead><tbody><tr><td>Partnership<\/td><td>partners_with<\/td><td>1,238,951<\/td><\/tr><tr><td>Leadership<\/td><td>hires<\/td><td>1,272,025<\/td><\/tr><tr><td>New offering<\/td><td>launches<\/td><td>3,432,419<\/td><\/tr><tr><td>Expansion<\/td><td>expands_offices_to<\/td><td>42,148<\/td><\/tr><tr><td>Investment<\/td><td>receives_financing<\/td><td>236,940<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For a full tour of the categories and what each one signals, see the related guide on news event categories.<\/p>\n\n\n\n<h2 id=\"h-how-do-you-find-companies-by-news-category\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_you_find_companies_by_news_category\"><\/span>How do you find companies by news category?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pass one or more categories, and optionally a company location. Through the MCP server:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Using the PredictLeads MCP server, find companies that announced a partnership\nin the last month. Return company name, domain, and a one-line summary.<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">The equivalent endpoint call:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>news_events(categories: &#91;\"partners_with\"], company_location: \"United States\")<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Each event comes back with a plain-language summary, the source article, an effective date, and, for many categories, the second company involved, so a partnership event names both partners.<\/p>\n\n\n\n<h2 id=\"h-what-does-a-news-event-include\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_does_a_news_event_include\"><\/span>What does a news event include?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Events are structured so you can act on them without reading the article:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a <strong>summary<\/strong> and the <strong>category<\/strong><\/li>\n\n\n\n<li><strong>found_at<\/strong> and <strong>effective_date<\/strong>, plus a confidence score<\/li>\n\n\n\n<li><strong>company1<\/strong> and, for relational events, <strong>company2<\/strong><\/li>\n\n\n\n<li>category-specific attributes such as amount, headcount, job_title, and location<\/li>\n\n\n\n<li>the most relevant source article<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-how-do-you-turn-a-one-time-pull-into-monitoring\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_you_turn_a_one-time_pull_into_monitoring\"><\/span>How do you turn a one-time pull into monitoring?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A single query is a snapshot. To make it a live trigger, follow the companies you care about and let new events come to you through webhooks:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>follow_company(company_id_or_domain: \"example.com\")<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">For partnership and leadership events, pair the news with the Connections dataset to see who a company just partnered with or who joined, which turns a headline into a map of relationships you can act on. A new executive often brings new vendor preferences, and a new partnership often opens an integration need.<\/p>\n\n\n\n<h2 id=\"h-how-do-gtm-teams-and-agencies-use-this\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_GTM_teams_and_agencies_use_this\"><\/span>How do GTM teams and agencies use this?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trigger outreach.<\/strong> Reach out on an expansion or a leadership change, when priorities and budgets are being set.<\/li>\n\n\n\n<li><strong>Account monitoring.<\/strong> Follow a target list and get alerted the moment something happens.<\/li>\n\n\n\n<li><strong>Agency services.<\/strong> Run trigger-based, monitored campaigns for clients, where the news is the reason for the touch.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-which-events-signal-a-planned-move-versus-a-done-deal\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_events_signal_a_planned_move_versus_a_done_deal\"><\/span>Which events signal a planned move versus a done deal?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Timing depends on whether an event has already happened or is about to. Events carry an <strong>effective_date<\/strong> alongside the date they were found, and a <strong>planning<\/strong> flag that marks announced-but-not-yet-completed moves. An expansion that is planned for next quarter is an early opening; one that just took effect is a reason to reach out now. Reading both fields keeps you from acting too early or too late.<\/p>\n\n\n\n<h2 id=\"h-which-categories-matter-most-for-gtm\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_categories_matter_most_for_GTM\"><\/span>Which categories matter most for GTM?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not every category is a buying signal for every seller. Expansion and new-offering events tend to create fresh needs. Leadership changes reset vendor preferences, since a new executive often brings their own stack. Partnership and integration events open a door for anyone who fits the new ecosystem. Choose the two or three categories that map to your product, and treat the rest as background rather than triggers.<\/p>\n\n\n\n<h2 id=\"h-frequently-asked-questions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-find-companies-by-news-event-category-1\"><strong class=\"schema-faq-question\">How do I find companies by a news event?<\/strong> <p class=\"schema-faq-answer\">Call the Discover News Events endpoint and filter by one or more categories, such as partners_with or hires. It returns companies with matching recent events, ordered by when each was found.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-find-companies-by-news-event-category-2\"><strong class=\"schema-faq-question\">What news event categories are available?<\/strong> <p class=\"schema-faq-answer\">Categories are grouped into themes including expansion, investment, leadership, partnership, contract, and new offerings. Each theme contains specific event types you can filter on.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-find-companies-by-news-event-category-3\"><strong class=\"schema-faq-question\">Can I get alerted when a company has a new event?<\/strong> <p class=\"schema-faq-answer\">Yes. Follow the companies you care about and receive new events through webhooks, which turns a one-time query into ongoing monitoring.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-find-companies-by-news-event-category-4\"><strong class=\"schema-faq-question\">Does a news event tell me which companies are involved?<\/strong> <p class=\"schema-faq-answer\">Yes. Events carry a summary, source, and effective date, and relational events such as partnerships name both companies involved.<\/p> <\/div> <\/div>\n\n\n\n<h2 id=\"h-related-guides\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Related_Guides\"><\/span>Related Guides<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/predictleads.com\/blog\/2026\/07\/06\/the-37-news-event-categories-that-signal-a-gtm-opportunity\">The 37 News Event Categories That Signal a GTM Opportunity<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/predictleads.com\/blog\/2026\/06\/19\/companies-mentioning-spacex\">Companies Mentioning SpaceX<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/predictleads.com\/blog\/2026\/06\/02\/company-signals-hiring-news-funding-technology\">Company Signals: Hiring, News, Funding, and Technology<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/predictleads.com\/blog\/2026\/07\/07\/time-outreach-by-funding-stage\">Time Outreach by Funding Stage<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-26a738c0 wp-block-group-is-layout-constrained\" style=\"border-radius:8px;background-color:#f4f6fb;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px\">\n<h3 id=\"h-ready-to-see-this-in-your-own-data\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ready_to_see_this_in_your_own_data\"><\/span>Ready to see this in your own data?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Get 100 free API requests\/month &#8211; no credit card, no sales call.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/predictleads.com\/sign_up?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=find-companies-by-news-event-category\">Start Free \u2192<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To find companies by what just happened to them, call the PredictLeads Discover News Events endpoint and filter by category. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[147,75],"tags":[36,97,100,34],"class_list":["post-1719","post","type-post","status-publish","format-standard","hentry","category-mcp","category-news-events-dataset","tag-data","tag-mcp","tag-news-events-dataset","tag-predictleads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Find Companies by News Event Category | PredictLeads<\/title>\n<meta name=\"description\" content=\"Find companies by news event category with the PredictLeads Discover endpoint: partnerships, funding, leadership moves and more, monitored live.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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